Marble has been considered a superior and distinctive raw material because of its intrinsic characteristics, its softness and beauty.
From the antiquity marble has been considered an elected stone both for the production of art and for the construction of buildings and functional objects and has been carved by talented and famous artists to decorate buildings of prestigious people and to praise the divine.
Not only marble has been used all over time but it has been also used by several civilizations all over the world. In Europe, marble had a predominant role, being intrinsically linked to Culture and History. In the five EU regions involved in the Extra-Expo project, marble has an important impact on the economy and culture. Marble carries in its essence the morphology of the territories – natural heritage – and the history and practices of the communities.
Each territory presents similarities but also specific characteristics that can contribute to the attractiveness of these regions and to a rich tourist offer in terms of heritage and memorable experiences.
Contemporaneous tourists seek not only greater authenticity but also ‘real experiences’. The ‘new tourist’ wants not only to look to beautiful scenery and recognize their general information, but also wants to experience the ‘new’ and the ‘different’, feel the subtlety, interact, thrill and experience unforgettable sensations. Marble routes can offer both: a common culture and unique experiences.